Our philosophy
Wealth is not built in a single decision. It is the result of careful stewardship — a clear philosophy, held with discipline, across time.
Our investment approach is grounded in evidence, not opinion. The foundations draw on Nobel Prize-winning academic research. Where others rely on market sentiment, forecasting, or the noise of short-term price movement, we look to the underlying evidence: what the data shows, what history confirms, and what rigorous academic inquiry has repeatedly demonstrated to be true about how markets work and how wealth is built.
Capital preservation is not a constraint on returns. It is the foundation of them.
Most investment approaches are built around the pursuit of growth. Ours is built around the avoidance of permanent loss — the understanding that a portfolio which never suffers catastrophic damage, and which compounds steadily across time, will outperform one that chases returns and periodically gives them back.
The influence of David Swensen — who grew Yale University's endowment from $1 billion to more than $40 billion, and whose Unconventional Success (2005) remains the most rigorous account of how individual investors should think about portfolio construction — runs through how we construct and manage client portfolios. Asset allocation is the primary decision. Genuine diversification across asset classes is the primary tool. Protection against inflation, discipline on cost and tax, and considered rebalancing are the disciplines that sustain returns across time.
We are privately owned and self-licensed. We answer to our clients, not to an institution, a product manufacturer, or an external shareholder.
This independence is not incidental. It is the condition under which genuinely objective advice becomes possible.
The full philosophy is set out in our Investment Principles. Our Financial Services Guide is also available.
A complete wealth management service
Our investment philosophy is the foundation. What is built on it is a complete financial strategy — structured, protected, and understood in full. Superannuation, insurance, retirement, debt, estate, tax. Every dimension considered alongside every other. Because a financial strategy that addresses one part of a client's life while ignoring the rest is not a strategy. It is a fragment.
If this reflects how you think about wealth, we would welcome a conversation.
What we offer
Comprehensive financial planning
Most clients arrive with their financial affairs divided — superannuation here, investments there, insurance somewhere else, and no single view of how the parts relate to the whole. We begin by bringing those parts together into a coherent picture, and then we build a strategy around it. The whole picture is always in view.
Wealth creation
We construct and manage portfolios across a full range of asset classes — listed and unlisted investments, managed funds, fixed interest, and gearing and margin lending strategies where appropriate. Every portfolio begins with a question, not a product.
Wealth protection
We advise on life, total and permanent disability, trauma, income protection, and business and key person insurance — structured to protect what has been built. We also advise on estate planning and asset protection to ensure your wealth reaches the people and causes it is intended for. The most overlooked dimension of a financial plan is often the one that matters most when it is needed.
Budgeting, cash flow and debt management
The gap between what a client earns and what they spend is the raw material of every financial strategy. We work with clients to understand it, manage it deliberately, and deploy it intelligently — through cash flow monitoring, debt restructuring, repayment strategies, and salary packaging advice.
Superannuation
Superannuation is the most tax-effective wealth building vehicle available to most Australians — and the most complex. We advise across all structures: self-managed superannuation funds, industry funds, and retail funds. Contribution, rollover, pension, and SMSF specific advice. The decisions made here compound across decades. They deserve the same rigour as any investment decision.
Retirement planning and government benefits
Retirement is not an event. It is a financial structure that must be built years before it begins. We work with clients on retirement lifestyle planning, strategies to minimise tax in retirement, superannuation pensions, and Centrelink entitlement strategies.
Tax-effective investing
Tax is the most certain cost in any investment portfolio. We structure portfolios and strategies to minimise that cost — through advice on shares and managed investments, strategic property investment, structures, and wealth creation strategies for high income earners.
Other strategies
Some financial decisions arrive without warning — a redundancy package, a disability payout, an unexpected inheritance, the death of a parent, a philanthropic intent. Each one is different. Each one deserves clear thinking under pressure.
Ben Wieland
Partner, Wealth Manager
1300 102 542 | 0423 710 820
ben@egu.au
Ben Widdup
Wealth Manager
1300 102 542 | 0402 633 205
ben.widdup@egu.au